SOUR is an international award-winning architecture and design studio with the mission of addressing social and urban problems through sustainable, adaptive, and inclusive design processes. While the word SOUR is a play on the words ‘social’ and ‘urban’, the meaning describes the studio’s attitude. Like the process of sourdough making, the studio believes in taking the time to research, synthesize, and ideate in order to generate data-inspired and purposeful design solutions. The world has spent enough time sugar-coating, and it’s time to confront, get real, and be SOUR.